Friday, January 23, 2015

Real Food, But Not Really

These videos prove that if the food you see in commercials looks too good to be true it probably is. Food stylists use food dyes, cotton-ball stuffing, imitation ice, and an array of other clever devices to make artificial foods that look like home-prepared foods - only better. It’s real food, but not really. Directed, filmed & edited by Minhky Le





More: The Curious Brain

1 comment:

  1. I read not long ago, the commercials for fast food restaurants have to use real food cooked by real employees of that chain. So they have cooks for the chain come into the studio and cook hundreds of their best examples, then the studio people go to work.

    Move some sesame seeds over to that bun, add some glistening to the meat, some green to the lettuce, perk up the pickle, etc.
    You’ve seen the end result of that end run.

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